Beauty & Wellness

Wellness has become one of luxury’s fastest-growing sectors, as consumers increasingly seek gains in health, cognitive performance and longevity instead of fleeting indulgent moments.

From private contrast bathhouses to high-tech bio-hacking, step inside the city’s most exclusive new spa debuts and wellness retreats.

This season’s most compelling luxury fragrances translate exotic landscapes and cherished memories into evocative olfactory escapes.

Luxury fashion’s summer activation strategy is structurally dependent on seasonal shifts in consumer behaviour.

From personalised cases to skincare-infused formulas, luxury lipsticks are one of the most desirable beauty investments of 2026.

Vietnam is emerging as Southeast Asia’s next hospitality and wellness powerhouse, with Ho Chi Minh City increasingly positioned to rival Bangkok as a regional hub for wellness tourism.