W Hotels Worldwide has signed an agreement with Al Sharq Investment LLC to introduce a new W Hotel in Dubai on the Palm Jumeirah.

Set to open in 2016, W Dubai-The Palm will be located in Dubai’s most prestigious residential, leisure and tourism hub and will offer spectacular views of the island, Dubai Marina and the waters of the Arabian Gulf.

W Dubai-The Palm will feature 283 guest rooms, including 102 suites, five WOW suites and two Extreme WOW suites (W’s interpretation of a Presidential Suite).

The latest outpost of W Hotels, the long-awaited W Paris, has thrown open its doors in the French capital as Paris Fashion Week gets underway.

The W Paris offers 91 guest rooms going from €340 per night and overlooking the grandiose Opéra Garnier — Paris’s distinctly more traditional landmark opera house.

Hotel chain Starwood has released new details of its soon-to-open luxury property in Paris, set to open on February 14.

The W Paris revealed December 14 that the structure has been conceptualized by the Rockwell Group, the designers behind the W New York.

The hotel has been designed along the theme of light, playing on Paris’s nickname, Rockwell said, combining ‘unexpected materials’ with high-tech touches.

W Hong Kong continues to WOW the town this summer by the launch of its poolside bar Wet Deck on the 76th floor.

With the phenomenal views and sophisticated gourmet palate, Wet Deck refines the art of delights in this bustling city and depicts an explosion of fantasy.

Located on the 76th floor, WET DECK is the highest outdoor poolside bar in Hong Kong, being 211 metres (692 feet) above the sea level.

Starwood’s Preferred Guest program has topped a list of the ‘best value’ reward programs from US website NextAdvisor.

Preferred Guest, a loyalty program which rewards hotel guests for their stays in Starwood-operated brands such as W Hotels, Sheraton, Westin, Le Meridien and St Regis, offered a worth of $0.021 per point when redeemed for a hotel stay.

It isvconsiderably higher than competing programs such as Marriott Rewards and Hilton HHonors, whose points were worth $0.008 and $0.005 respectively.

W Hotels has announced yet another addition to its musical offering, in the form of a global tour of DJs, in association with energy drink Burn.

The hotel is sending six DJ competition winners on a week-long crash course dubbed the DJ Lab, which begins at the W Barcelona and concludes at the burn studios Hacienda in Ibiza, the Spanish island renowned for its clubbing.

After the DJ lab, the up-and-coming DJs will crisscross the globe, calling in at W hotels to perform at exclusive events and other occasions from later this month.