Hotel chain Starwood has released new details of its soon-to-open luxury property in Paris, set to open on February 14.

The W Paris revealed December 14 that the structure has been conceptualized by the Rockwell Group, the designers behind the W New York.

The hotel has been designed along the theme of light, playing on Paris’s nickname, Rockwell said, combining ‘unexpected materials’ with high-tech touches.

W Hong Kong continues to WOW the town this summer by the launch of its poolside bar Wet Deck on the 76th floor.

With the phenomenal views and sophisticated gourmet palate, Wet Deck refines the art of delights in this bustling city and depicts an explosion of fantasy.

Located on the 76th floor, WET DECK is the highest outdoor poolside bar in Hong Kong, being 211 metres (692 feet) above the sea level.

Starwood’s Preferred Guest program has topped a list of the ‘best value’ reward programs from US website NextAdvisor.

Preferred Guest, a loyalty program which rewards hotel guests for their stays in Starwood-operated brands such as W Hotels, Sheraton, Westin, Le Meridien and St Regis, offered a worth of $0.021 per point when redeemed for a hotel stay.

It isvconsiderably higher than competing programs such as Marriott Rewards and Hilton HHonors, whose points were worth $0.008 and $0.005 respectively.

W Hotels has announced yet another addition to its musical offering, in the form of a global tour of DJs, in association with energy drink Burn.

The hotel is sending six DJ competition winners on a week-long crash course dubbed the DJ Lab, which begins at the W Barcelona and concludes at the burn studios Hacienda in Ibiza, the Spanish island renowned for its clubbing.

After the DJ lab, the up-and-coming DJs will crisscross the globe, calling in at W hotels to perform at exclusive events and other occasions from later this month.

When it comes to hotel apps, not all are created equal, as the excellent travel guide app from Fairmont and the concierge iPad app from InterContinental have shown.

But this week, hotel chain W Hotels pushed the bar a little higher with the release of the W Hotels Worldwide app, embracing travel, music and food all in one.

The free iPhone app offers information on the Starwood-owned brand’s hotels, as one would expect, with photos, maps and weather for each destination.

W Hotels has just announced plans for the Namaste Tower, a new W Hotel in Mumbai that is due to open July 2015.

To follow the long tradition of great Indian architecture, the striking 984-foot-tall building will house 62 floors combined into a hotel, office, and retail space.

The design of the tower is actually meant to reflect the namaste yoga gesture where two wings of the hotel are clasped together like hands greeting the city of Mumbai.