The first images from David Beckham’s Bodywear collection for H&M have been revealed, with the soccer star modeling the line himself.

Despite having previously posed in underpants for designer label Emporio Armani, this is the first time the star is posing in his own underwear creations

The debut range, which will be available from February 2, includes briefs, boxers, tank tops, T-shirts, pajamas and long underwear.

Dita Von Teese has revealed the first look of her Von Follies lingerie line, which goes on sale in 2012.

Inspired by the American burlesque dancer’s penchant for vintage underwear, the line will go on sale exclusively at Australia’s department store Target in February.

The collection, which includes high-waisted briefs, garter belts and fitted corselettes, is expected to subsequently go global.

Supermodel Lara Stone is the new face and body of the brand’s Naked Glamour campaign shot by Patrick Demarchelier.

Following in the footsteps of actresses Zoe Saldana and Eva Mendes, Stone is heating up print and video ads for Calvin Klein’s underwear even though her campaign seems softer and less raunchy than that of Mendes, for instance.

The model also recently bagged Tom Ford’s beauty campaign and covers the August issue of French Vogue.

David Beckham has lent his face and body to Armani in the past, starring in the Italian label’s underwear ads to the joy of female fans worldwide, but it seems the star athlete has had enough of sharing revenues earned with his good looks.

According to Women’s Wear Daily, Armani‘s turnover almost doubled during the time Beckham was spokesmodel for the brand.

“It proved to me that there is a real market for good-looking, well-made men’s bodywear,” Beckham told the paper, adding that “the push to do something of my own really came as a result of my collaboration with Armani.”

The burlesque dancer is readying an underwear collection in everything from petite to plus-size. She announced the news via Twitter on April 13.

Von Teese said she had “just signed a new lingerie deal!!! Glam underpinnings in XS to plus-sizes! Launching in Australia, then going global shortly after. Excited!”

The star — who previously starred in a Wonderbra ad — said: “I love lingerie that fits well and is also beautiful, bringing function together with glamour and sensuality…

New teaser (after the jump) for the forthcoming Emporio Armani Underwear campaign featuring Megan Fox.