The neoclassical façade of the Grade II listed Oceanic House conceals a storied piece of British history, a turn-of-the- century memory of mankind’s transatlantic travel ambitions that is sure to inspire attention today. Originally the London headquarters of the famous White Star Line, the company behind the RMS Titanic and Olympic Ocean liners, the building has been transformed into a luxury residence containing six spacious apartments and a two-storey penthouse occupying the top two floors. Units range from 1,679 sq. ft. to 5,447 sq. ft. in size and feature bespoke interiors by BLDA, reminiscent of the glamour of early 20th century ocean travel, Poggenpohl fitted kitchens, under-floor heating, comfort cooling, and en-suite bedrooms. Residents can also benefit from round-the-clock security.
The building’s sumptuously renovated ground floor was once the company’s First Class booking office, playing host to eminent Titanic passengers such as the Countess of Rothes, Sir Cosmo Duff-Gordon and Lucy, Lady Duff-Gordon. With high- ceilings and an Edwardian-inspired interior, the entrance hall provides a reception area for guests, a dedicated 24 hr concierge, and a refurbished foyer featuring a scale model of the luxurious Titanic liner on display.
Commissioned by White Star Line Chairman Joseph Bruce Ismay, the descendent of a sailing and shipbuilding dynasty, and designed by architect Henry Tanner Junior, Oceanic House was completed in 1907 and sits in the heart of London ’s West End at 1 Cockspur Street, adjacent to the ritzy Mayfair and Belgravia districts. The surrounding Trafalgar Square area also accommodates some of the capital’s finest hotels such as The Savoy, Corinthia, and The Waldorf Hilton. Though the building was later converted into offices for Barclays Bank, the Ministry of Defence, and then the Texas Embassy, a promotional centre for the State of Texas, its prestigious White Star Line origins are definitely not to be forgotten with the residences serving as a fitting homage to its rich history. Scheduled for completion in Spring 2017, the development is helmed by Misland Capital and Oceanic Developments Ltd.
This article was first published in Palace 18.