A diamond encrusted version of Monopoly has been launched in the UK just in time for Christmas — and it’s yours for just £100,000.

Called Military Monopoly, it replaces the traditional place names such as Bond Street and Mayfair, with the names of Royal Navy ships, Army units and RAF stations.

It has been launched by luxury leather-goods company Pemberton and Milner along with jewellers Garrard and a quarter of the profits raised will go to services charities.

A Monopoly board game made out of solid gold and encrusted with jewels is currently on display at The Museum of American Finance in New York City.

The gold-bound game was created by jeweler Sidney Mobell, who started in 1988 and worked every day for a year on creating the Monopoly game.

The board is made in 23 carat gold plate, and all the little houses and hotels are 18 carat solid gold. On the chimneys of houses are genuine rubies, on the chimneys of the hotels are genuine sapphires.

Launched last week, Monopoly City Streets uses the Google Maps platform to let users “buy” any street in the world.

The goal of the game of chance, like the real-world version, is to earn money on real estate and become the richest property magnate.

New players are given three million Monopoly dollars to build their virtual empire with every street in the world, in theory, available for purchase.

“San Francisco based jewelry designer Sidney Mobell turns the ordinary into extraordinary while tempting the viewer to question their own perception of jeweled art.

For over 30 years, the artist has created elaborate bejeweled works that bring a sense of magic and wonder to everyday household objects.”

He has used precious materials to create diamond- encrusted cell phones, hourglass necklaces filled with 3,000 tiny diamonds, a gold toilet seat and a 23- karat gold and jeweled Monopoly set, valued at $2 million.

The Monopoly board game, published by Parker Brothers, has a colourful print advertising campaign developed in Germany, using the tag line, “Own it all”.

Four photographs of actual properties, washed in green and red, show 124 Mediterranean Avenue and 74 Baltic Avenue (the two cheapest properties on the board), 807 Boardwalk and 153 Pennsylvania Avenue (two of the most expensive on the board).

The Monopoly “Own It All” campaign was developed at JWT Frankfurt, Germany by art director Petra Sievers.

Clients for high-end luxury games commonly want something tweaked or personalized or customized and the company that caters to their needs is Zontik Games.

They transform classic games and equips them with precision dice, hand stitched leather cases, and solid gold game pieces.

Zontik has recently taken the vintage board game Monopoly and transformed it into an ultra-luxurious game. « This isn’t your everyday McDonald’s Online Monopoly game. »