Scarlett Johansson will replace actress Penelope Cruz as a new face of mega international fashion-forward brand Mango.

Scarlett Johansson will promote the Mango Fall/Winter campaign. The photos for the advertising campaign were taken in Los Angeles by Italian photographer Mario Sorrenti.

Mango claims Scarlett is the perfect face for their company, because she is “embodying the ideal Mango woman; chic, independent, and cosmopolitan. Johansson exudes a confident demeanor while remaining youthful and playful.”

Two Mangoes were auctioned in Japan for a princely sum of 200,000 Yen ($ 2000). The reason? They are not just any mangoes as they come from the renowned Miyazaki prefecture in Southern Japan.

These fruits are highly sought after in Japan, and particularly as the local governor, actor Hideo Higashikokubaru does heavy promotion for them.

Foreigners are often surprised at exhorbant prices of fruits produced locally. Via luxurylaunches / reuters JP