Hublot has teamed up with Depeche Mode for a charity project to bring safe drinking water to developing countries.

Beyonce Knowles has bought her husband Jay Z a luxury diamond-encrusted Hublot Big Bang costing around $5 million as a present for his 43rd birthday.

Swiss luxury watchmaking brand Hublot announced at the Guangzhou International Auto Show that the brand has become the watchmaking partner of Ferrari.

Hublot took this occasion to unveil the Big Bang Chrono Tourbillon Ferrari; the first Hublot timepiece made with its partner.

There will only be 20 of the Big Bang Chrono Tourbillon Ferrari timepieces available, which also marks the 20th anniversary of the automaker’s presence in China.

Luxury Swiss watchmaker Hublot has created a $5 million diamond-encrusted ladies’ watch and plans to unveil it next year, Bloomberg reports.

The watch contains as many as 300 carats of polished diamonds, and is more expensive by $2 million than the Big Bang diamond watch model sold this year.

“Women are buying more than men, women are buying more often than men and women are very influential over men, so you have three good reasons to work on this population,” Chief Executive Officer Jean-Claude Biver said in an interview.