French luxury goods maker Hermes has launched a limited edition Indian sari range to “connect” with Indian culture as it target buyers in new markets.
Indian women may wear Western dress to the office during the day but for weddings and other formal occasions they often prefer to wear six-yard (five and a half metre) elegantly draped saris, reflecting the strong pull of tradition.
“This is part of our effort to connect to India’s culture and to the tradition of elegance of Indian women,” Bertrand Michaud, president of Hermes India, told AFP.
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Luxury Trends on 7th September 2011 |
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Hermès, the luxury Parisian fashion house, says it cannot produce enough silk scarfs and luxury handbags to meet soaring demand.
The 174-year-old company, regarded as the must luxurious of the super-luxe labels, announced a 50% jump in first-half profits to €291m due to huge demand for its Kelly and Birkin handbags in the US and Japan, despite the economic downturn.
But Patrick Thomas warned investors that the company would not be able to maintain its stellar performance for the rest of the year because it was running out of stock.
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Fashion on 15th August 2011 |
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Hermès has a new star for Fall 2011 Campaign. Isaac Carew was photographed by Nick Knight for the luxury brand.
This Hermes leather work station for iPad allows you to prop up your device up for working or viewing media.
The work station also doubles as a protective cover. Crafted using of ebony evergrain calfskin, the 10.2″ x 8.5″ cover is priced at $1,400.
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Fashion on 17th June 2011 |
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The “When Tools Meet Inspiration” Ad Campaign by Hermes features Jacquelyn Jablonski photographed by Nick Knight.
The Spring / Summer 2011 ad campaign introduces the tools that Hermes uses for their products.
Louis Vuitton is the world’s most valuable luxury brand for the sixth consecutive year according to Millward Brown Optimor’s 2011 BrandZ study.
The brand, owned by Paris-based LVMH Moet Hennessy Louis Vuitton, has a value of $24.3 billion, an increase of 23 percent from 2010.
That’s almost as much as the combined values of Hermes, Gucci and Chanel, which ranked second, third and fourth in this year’s luxury-brand standings.
