Hermès has unveiled a high-tech modular saddle featuring a tree made of carbon and injected thermoplastic.

“This is at the heart of the essence of Hermès, which is about marrying tradition and innovation,” said Hermès artistic director Pierre-Alexis Dumas.

As you can see in on the pictures, this Hermès “Talaris” Saddle is a highly structured saddle that improves on the fit and ride as never before.

Created by Gabriele Pezzini, Hermès Design Director, this extremely ergonomic travelling companion has exceptional functional and aesthetic qualities.

Its brushed anodised aluminium shell, the interior surface of which is reinforced with carbon and Kevlar, provide unparalleled resistance to wear and tear.

The luggage is subtly highlighted with two natural cowhide handles – an unmistakable reference to the HermeÌ€s travel world.

For a few seasons Hermes had been playing with fairy-tale plots and characters while creating ad campaigns.

However the new Hermes campaign for Fall Winter 2010/11 – clearly inspired by Sherlock Holmes – is something different though no less interesting.

The Hermès’ campaign features Constance Jablonski in an array of menswear inspired looks from the collection, and nods to the brand’s timeless silk scarves.

Hermes has unveiled its latest advertising campaign showcasing its watches against a series of equestrian-themed images.

The set of advertisements depict horses in a variety of dramatic scenes and odd locations, running alongside images of the watchmakers newest models.

The pictures were taken by Tim Flach, and each image is separated by the brand’s ribbon, which reads: Hermes Sellier – Hermes Horologer.

Designed by French architect and designer Marc Berthier, the new Carre H watch is an avant-garde addition to Hermes’ watch collection.

Inside, the watch houses the Swiss automatic Sowind/Girard-Perregaux caliber GP3200 movement with a power reserve of 44 hours.

The case, in titanium, measures 36.5mm x 36.5mm. The crystal is an AR-coated sapphire (as is the display back) and it is water resistant to 30 meters.

There are limits to how far a luxury company can diversify its operations without diluting its brand or confusing consumers, experts said this week.

A jeweler might successfully launch a perfume but a handbag maker might not and it is easier for a jeweler to look credible producing watches than it is venturing into making handbags, they said.