Hugo Boss has tapped Gwyneth Paltrow as the face of its new perfume Boss Nuit Pour Femme, which is inspired by the elegance of the little black dress.

As the current face of Scandinavian chain Lindex and luxury leather goods brand Coach, the Oscar-winning actress is no stranger to the realm of modeling, and back in 2005 appeared in Estee Lauder’s Pleasures perfume ads.

The 84th Academy Awards took place February 26, with red carpet highlights including Natalie Portman’s vintage Christian Dior gown and Meryl Streep’s eco-friendly Lanvin frock. See all of the best-dressed stars here.

Gwyneth Paltrow, an award-winning actress, singer, author and style icon, will be the star of the Fall 2011 and Spring 2012 fashion advertising campaign.

The campaign, which was shot by Peter Lindbergh on a Manhattahn rooftop, will be featured in Asia and Europe, including France, Spain, the U.K., Portugal, and China.

“I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand,” the star said in a statement.