Gwyneth Paltrow fronts new campaign for Boss Ma Vie
Hugo Boss tapped Gwyneth Paltrow to star in the campaign for their newest fragrance, Boss Ma Vie.
Following on from Boss Nuit and Boss Jour fragrances, Jason Wu, Artistic Director for BOSS Womenswear, has unveiled the latest Hugo Boss women’s scent, Boss Ma Vie, with a new campaign fronted by Gwyneth Paltrow.
Wu dressed Paltrow in slick tailoring for the campaign shots and film.
“The BOSS woman is about success and powerful femininity and those are the qualities that I see very much in Gwyneth Paltrow,” he explained.
SEE ALSO: GWYNETH PALTROW FOR BOSS NUIT POUR FEMME
The fragrance, mixed by Will Andrews at P&G Prestige, opens with cactus blossom for a shot of fresh green energy.
The heart blends pink freesia and jasmine petals with delicate rose bud, before it rounds out with a cedarwood drydown. The bottle comes in a pink shade chosen by Wu, with a precision cut crystal lid and a gold band.
The Boss Ma Vie Pour Femme Eau de Parfum is available in 30ml (€46), 50ml (€66), and 75ml (€86) sizes, with a 200ml Shower Gel (€29), 200ml Body Lotion (€32) and a 150ml Deodorant (€29) also on sale.