Guerlain’s new revolutionary lipstick called Rouge G de Guerlain. The new lipstick aim to be lightweight, long-lasting with tons of color.

Rouge G de Guerlain has a revolutionary and thrilling packaging, evoking the impression of holding an oval bar of white gold in your hands. Here the case flips open to reveal a mirror and the lipstick which is perfect jewel itself.

Guerlain describe the line as an “aspirational lipstick line.” Rouge G de Guerlain will launch in April with 25 shades, and each one will retail for $45 in the U.S. or 38 euros in France.

Finding the right shade of lipstick has been expensive lately…

French cosmetics house Guerlain released in November KissKiss Gold and Diamonds which comes wrapped in a 110-gram, 18-karat gold tube encrusted with 199 conflict-free diamonds weighing 2.2 carats, rubies and emeralds.

For this price, the buyer will also get a personal appointment with Guerlain’s artistic director Olivier Echaudemaison, to develop a custom-made shade of lipstick.