Laban Roomes of Goldgenie has teamed up with sculptures Wrightson and Platt to create “you look like a million dollars”, an exclusive portrait service allowing your loved ones to be immortalised in precious metal and stones.

The portraits are sculpted at their London studio and then cast into bronze, glass and precious metals by specialist foundries within the UK.

Surfaces are enriched and embellished with precious gems and gold by Goldgenie in Hatton Gardens.

Sir Elton John has launched his own range of crystal-encrusted iPods - to raise cash for AIDS orphans in Africa.

The “Starburst iPod” has been created by Laban Roomes of Goldgenie as he is known for producing gold-plated ones. Each iPod has colour co-ordinated Swarovski crystals embedded into it by advanced laser technology

Elton personally oversaw the design of the limited-edition music players - and had his signature lasered on the back of each one.

If you think you don’t get enough attention already by just sporting around with your iPod nano, then Goldgenie has a solution.

They are offering a limited edition 24-carat gold plated iPod nano with 8GB of capacity. It comes with black front face with laser engraved “Bizarre” logo. But, why the heck they named it Bizarre? It doesn’t look really bad from any angle. Well, what’s there is the name?

Only 500 units of the Bizarre iPod nano have been put into production and each sells for nearly $450.