Tag Archives: flagship store

Rolex Opens Largest Singapore Store

Rolex Opens Largest Singapore Store

If you’re an F1 driver weaving your way across the Singapore street circuit, you might notice (if you’re a watch geek and are comfortably in the lead) that one of the Rolex logos on track is quite out of place. Well, that isn’t one of the many logos that will decorate the track area. In fact, it is a symbol of Singapore newest and largest Rolex store – also one of the largest Rolex boutiques in the world. Make no mistake though, this isn’t just about size; this is about an experience we like to call Green Heaven.

Green of course is the color of Swiss watchmaker Rolex but don’t expect some sort of parody of St Patrick’s Day or something, with a serving of the Dropkick Murphy’s or Van Morrison. Rolex is resolutely Swiss so perhaps, when you drop in, you could suggest that the bar stock Swiss wines (seriously underrated) and raclette.

Opened by Singapore watch retailer Cortina Watch last week in a stunning ceremony (complete with green cocktails, a sumptuous cheese spread and a gigantic whole tuna!), this 513-sqm store at Marina Square has space to spare. Part of this space is dedicated to a permanent exhibit called the Rolex Exhibition, which showcases the passion, heritage and commitment to excellence that characterize Rolex. It has also has some of our favorite watches, including the Sky-Dweller and the new (for 2016) Air-King.

Rolex Opens Largest Singapore Store

“The opening of the Rolex Exhibition marks another evolution in Singapore’s luxury watch retail landscape,” said Jeremy Lim, Chief Operating Officer of Cortina Watch. “We believe that the Rolex Exhibition will draw customers closer to the spirit of Rolex, as they gain a better understanding of the brand’s constant pursuit of excellence and innovation, and receive the world-class customer experience that Rolex is renowned for.”

There are three themes to the exhibition, The Rolex Way, The World of Rolex and Rolex and the deep, each of which shines a spotlight on something Rolex is famous for. Rolex and the deep, for example, celebrates the nautical exploits of the brand synonymous with the Submariner and Sea-Dweller, to say nothing of the Oyster. If this confuses you at all, you should definitely drop in at the store and get some knowledge.

The World of Rolex is perhaps what people know best about Rolex. This includes the opening paragraph of this story, meaning the involvement and association of Rolex with international sports like Formula One. From racing, polo and sailing to the world of the arts, Rolex keeps the time and sets the pace. This is the place to discover how the brand’s longstanding philanthropic efforts are making the world a better place.

The Rolex Way gets into the philosophy of watchmaking at Rolex, from the time of founder Hans Wilsdorf. This is our favorite part of the exhibition because it is both what we love best about Rolex and yet also what manufacture is most secretive about – Rolex watches don’t have exhibition casebacks so you can’t see the movement.

Rolex Opens Largest Singapore Store

Valentino Opens Omotesando Flagship Boutique

Italian fashion label Valentino is forging ahead with expansion plans. In collaboration with British architect David Chipperfield and Creative Director Pierpaolo Piccioli, meet the label’s new Omotesando flagship boutique in Aoyama, Tokyo. In commemoration of the new opening, the windows of Valentino stores will come to life worldwide with a special window installation.

A 300-piece limited edition tote bag will also be available for sale. Priced at 112 euros, 100% of all sales will be donated to the Kumamoto Earthquake relief, in aid towards the victims of the April 2016 Kumamoto Earthquake.

Read more about the Flagship boutique at Men’s Folio Singapore.

Dark Geometries: Christian Dada Singapore Flagship

Luxury brands are always touching down in Singapore, seeking new markets here and in the broader region but there is still quite a lack of that alternative touch  Opening at 268 Orchard Road, the new Christian Dada flagship aims to channel a futuristic flair with a dark edge.

Christian Dada @268 Orchard Shop Front Image 2

Christian Dada was originally founded by subversive designer Masanori Morikawa in 2010. Taking inspiration from the irreverent humor of the Dadaist movement, he twisted the name “Christian Dior” over for his own uses (unfortunately, as he put it in an interview with Japan Times, not considering the potential Judeo-Christian misunderstandings that could erupt). This inspiration carries over into his design sense – a highly anti-conformist and deconstructionist style.

Christian Dada @268 Orchard Overall Image 1

As for the design of the new store itself – you could describe it in this way: ‘cyberpunk-geometrical-goth-zen-garden’. Structural rocks are strewn all over the space similar to the famous karesansui miniature landscape-gardens in Japan. The rocks are a feat of origami expressed in metalcraft: sheets of black perforated metal folded into three-dimensional shapes. These rocks can be used for display, seating, mirrors, and fitting rooms. The store’s look was influenced by Morikawa’s trip to the ‘art island’ of Naoshima.

Christian Dada @268 Orchard Shop Front Side Image 3

Well, Singapore can’t transform into Harajuku overnight but this definitely marks a willingness to aim for a wider fashion sense in the market.

Bally Opens Flagship Store in Ginza

Swiss luxury brand Bally has opened a flagship store in the upmarket shopping district of Ginza. This marks a new chapter for the brand in Japan, and, to celebrate this, they’ll be unveiling an exhibition of pieces (titled Bally Untold) from their archives running till May 8, taking viewers through 100 years of its history.

Bally Ginza store - exterior 1

The Tokyu Plaza building stands at what is considered the ‘gate’ of Ginza, and the Bally store is located right there. Collaborating with David Chipperfield Architects, the flagship store stands out with a 50 meter brass aluminum façade running the width. The 845 square meters of space is set over two floors, with the ground floor dedicated to accessories and ready-to-wear collections, as well as the special Gentleman’s Corner. The second floor houses the VIP room and a space dedicated to events, which is also the space for the Bally Untold exhibition. Timber walling combined with a continuous white ceiling, spotted with light-tubes, creates and elegant modern atmosphere.

Bally Ginza store - interior 4

The Gentleman’s Corner is dedicated solely to Bally’s expertise in shoemaking and shoe care. With its Made to Order and Made to Color services, customers will be able to create personalized shoes and belts with multiple color and material combinations. The VIP room is a private room for a more intimate and exclusive shopping experience, with its own private fitting room and service area.

Bally Ginza store - interior 9

Exclusive for the Ginza opening, Bally will also reissue four shoe styles based on archive pieced dated to the 1930s. The limited edition shoes in D’Orsay style with a Louis XV heel come in red and blue silks punctuated with gold and silver leather.

Bally Ginza store - interior 7

This is only one of the steps in an ambitious 15 store global rollout planned for 2016. After this Japan venture, the next flagship Bally aims to set up will be in Beijing, later in the year. These steps will surely cement the company, which came into establishment in 1851, further on the industry’s map.

For more information, you can check out Bally’s website here.

Balmain First Flagship Opens New York

Although Olivier Rousteing from Balmain was involved with dressing up the (in)famous Kanye West and the Kardashians for his Yeezy Season 3 show, the French fashion brand has never really taken a step into the US fashion market – until now. A New York flagship store, the first in the US, will open May 2, confirming the growing popularity of the luxury fashion house stateside. Located in the SoHo neighborhood, the boutique will offer menswear, womenswear and, as of this summer, children’s clothing.

“It had to be SoHo,” explained Rousteing. “Anyone who knows me knows that I find America incredibly inspiring”. The space is 2,150 sqft. The store takes design cues from Villa Balmain, the mid-century vacation home on the Italian island of Elba that served as founder Pierre Balmain’s retreat. It also follows the simplicity and lightness of post-war American design.

A post-Met Ball party will be held to celebrate the opening of the house, and we can probably expect the West family on the guest list, as well as other names of note.

Images courtesy of Balmain

Focus: Palazzo Ralph Lauren, Milan

As if the opening of The Polo Bar restaurant cum gentleman’s club in New York City in 2014 wasn’t enough of a treat for Ralph Lauren devotees, the brand has introduced another luxury club to provide a home away from home for regular jet-setting patrons who yearn for a touch of familiarity. The opening of the club late this September was also carefully timed to coincide with Milan Fashion Week, with Ralph Lauren unveiling its Spring/Summer 2016 women’s collection in celebration of the launch.

Taking over what used to be a multi-brand format store inside the Casa Campanini, Ralph Lauren’s historic building in Milan, the Palazzo Ralph Lauren is the brand’s first club that will be open only to those who receive an invitation. Once you are granted access, you are more than welcome to book an appointment to experience the lavish lifestyle choices and carefully curated services that the new club has to offer.

When guests step into the sophisticated space within the Rational-era heritage building, two separate reception areas will be waiting to greet them, one for the gentlemen and another for the ladies. From there, they will be guided to their respective shopping suites, each offering bespoke services, and exclusive items covering apparel, accessories, watches, and jewelry. Gentlemen can take their pick from a range of the finest fabrics for any made-to-measure pieces of their desire, all the while personally assisted by Ralph Lauren specialists.

Palazzo Ralph Lauren

Apart from the posh shopping experience that lies in wait for the elite clientele, the Palazzo Ralph Lauren also has an in-house chef who is in charge of preparing posh and complimentary delicacies that can be enjoyed in the outdoor terrace. Reaching beyond the locale of Milan to connect with the other Ralph Lauren establishments all around the world, the club also offers priority reservations at any of Ralph Lauren’s other restaurants around the world like The Polo Bar in New York City, RL in Chicago, or Ralph’s in Paris. Furthermore, members will be able to keep up with the brand’s latest launches with invitations to the many upcoming private events that will highlight the latest collections, craftsmanship demonstrations, and on-going private appointments.

In a unique city that is no stranger to fashion, refinement, quality, and style, the Palazzo Ralph Lauren is a wonderful move in expanding the Ralph Lauren empire, also brilliantly located in the midst of Italian sensuality, glitz, and glamour to showcase the very best of its elegant and quintessentially all-American style.

Palazzo Ralph Lauren

Story Credits

By Rachel Ang

This story was originally published in Men’s Folio

Welcome to Le Brassus, Singapore

Swiss watchmaker Audemars Piguet has opened its doors once again at Liat Towers, Singapore, with a brand new gleaming façade and a deeply impressive chandelier. Like the sapphire crystal of its watches, that façade resists glare and is a deft touch. The result of the 10-month facelift is a retail concept the brand calls a “Home Away from Home”. It is indeed so as the new 196 square meter flagship boutique has incorporated elements of Le Brassus into the décor, transporting clients to the brand’s birthplace in the Vallée de Joux, Switzerland.

We had the opportunity to visit the boutique and were given a tour of the two floors and learnt more about its three-story façade (yes, two floors and three stories) that can be seen as you walk along Orchard Road. Measuring over 10-meters, the façade is made up of angular shapes and forms in a bronze finish, inspired by the forests in Le Brassus. This design is replicated at the entrance on the first floor as you step into the boutique.

Welcome Lounge on the first floor

Welcome Lounge on the first floor

Greeting you at the reception area is the aforementioned chandelier that symbolizes the clouds and fog hovering over Vallée de Joux. The lights that hang from it take its inspiration from the raindrops that fall in Le Brassus. The welcome bar below the chandelier sits in front of the extra-large screen that shows you the landscape of Vallée de Joux.

The boutique’s layout is divided into two areas, “The Manufacture” and “The House”. The former is a detailed product display and watchmaker corner while the latter on the second floor is a full service bar and lounge where clients can enjoy an espresso or glass of champagne.

Along with the bar is a little corner that showcases little pieces of history from the manufacture at Le Brassus, and are changed once every six months. There is even a watchmaker’s bench that serves as the workspace of the technical advisor, sharing insights into the world of watchmaking and celebrating artistry.

Watchmaker's bench and lounge on the second floor

Watchmaker’s bench and lounge on the second floor

 

Dior Opens Largest China Flagship

Christian Dior has opened its largest flagship store yet on mainland China. The Beijing ‘China World’ boutique is split across two levels, featuring a floor-to-ceiling, double layer glass façade that emulates fine feminine fabric in the fashion house’s ‘Cannage’ print.

Designed by Peter Marino, the interiors blend inspiration taken from the brand’s Paris flagship, dotted with a carefully curated group of artworks by contemporary artists. Each of the 10 pieces, which include a bench by Terence Main and a video art wall by Yorame, reflect the codes of the house. There is also a sculpture “Siamese Metal 5” from British artist Richard Deacon, the work “Waterwall, Roselyn” by Gregory Ryan and table lamps by Véronique Rivemale are also displayed in the store. On the second floor, the footwear section is adorned by a “Gaia Imprint” Low Table, designed by Vincent Dubour.

Classic furniture pieces from Guillaume Piéchaud, Paolo Giordano and Timothy Horn have been placed strategically throughout the space, and the store also features a private VIP salon garnished with two Mineral Commodes designed by Juan & Paloma.

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Dior will launch limited-edition products to be sold exclusively in the China World boutique to mark its opening. Products include the Diorama bag in metallic lizard or blue and pink python, a Dior VIII Grand Bal “Plissé” watch, a “Rose des Vents” bracelet or necklace in pink gold, ruby and mother of pearl, and the “Diorelita” Zodiac Monkey collection in gold and red lacquer.

Located in the city’s Chaoyang district, the store opened on December 21.

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Elie Saab Reveals UK Flagship Store

Haute couturier Elie Saab is dropping its flagship boutique right in the heart of Mayfair, London, according to the AFP and WWD. Located on 24 Bruton Street, the four-storey 8,640 sqf boutique is set to open its doors in Spring 2016. The store will stock the luxury label’s ready-to-wear, accessory and perfume collections. Importantly, it will be only the third haute couture salon for Elie Saab, after Paris and Beirut.

Designer Saab has teamed up with architecture studio RDAI on the project, creating the same luxurious and feminine modern ambiance displayed in the brand’s Paris and Dubai stores.

The Mayfair flagship will be the brand’s second retail spot in the UK capital, following the launch of its floor space in high-end department store Harrods in 2008.

World’s Largest Saint Laurent Opens in Japan

Now this is a proper flagship-type store. Tokyo is now home to the largest Saint Laurent store in the world – bigger even than your average penthouse. Spanning 929 square meters (10,000 square feet), the newly opened store along the Omotesando strip is designed to be minimalist with black marble, glass, brass and black leather, and carries Saint Laurent’s full line of ready-to-wear, leather goods and accessories for men and women, reports WWD.

To commemorate the opening, the store will be selling limited-edition Saint Laurent surfboards designed with Los Angeles-based artist Lucia Ribisi. Only 10 are available throughout the world at a price of US$6,615.

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saint_laurent_s.c984e112258.original

Coach opens first flagship store in Paris

Coach Paris flagship store

American luxury brand  has opened its first flagship store in Paris as part of its ongoing strategy to expand into Europe.

Coach Paris flagship

After opening standalone stores in London and Madrid, the retailer known for its high end accessories has opened a two-level store on the glitzy Rue Saint-Honore, occupying a former Hugo Boss boutique.

Coach Paris flagship handbags

The Parisian outlet will sell men’s and women’s fashion and accessories across 6,500 square feet (604 square meters).

Coach Paris flagship store interior

The store will also feature a “craftsmanship bar” that will provide different leather services such as leather care, repair, monogramming and personalization, reports WWD.

Coach Paris flagship interior

The company is also eyeing expansion into Milan and Munich.

Moncler FW15

France’s Moncler to open in Singapore

Moncler FW15

French-Italian label, , will be opening their first Southeast Asian flagship store in Singapore’s ION Orchard this fall.

Globally, Moncler runs a network of 172 stores, and the opening of its brand doors in Singapore marks the label’s steady initiative to strengthen their Asia-Pacific presence.

The boutique will carry Moncler’s full range from both the Main Collection and Grenoble. A fashion-forward retail concept will marry the brand’s history and creative process through a highly edited collection.

Via mens-folio.com

Alexander Wang London flagship store

Alexander Wang opens new London flagship store

Alexander Wang London flagship store

Alexander Wang may have hit the headlines recently as he parts ways with Balenciaga, but the designer’s own-name fashion house is going from strength to strength, if its new London flagship is anything to go by.

The house has unveiled its new space in a former post office, offering the complete range of Wang’s ready-to-wear collections, T by Alexander Wang and accessories collections, as well as the “Objects collection”.

Wang collaborated with Vincent van Duysen on the concept and the design execution of the three-level store, with the décor focused on a minimalistic, utilitarian approach, emphasizing a play on textures and materials.

Alexander Wang London flagship store

“I’ve always loved London and I am so proud and excited to open my first European flagship store here,” said Wang. “The multi-level space and the historical structure of the building gave us the opportunity to evolve our retail concept, and to adapt it specifically to this location.”

Alexander Wang Store Albemarle Street

“The rich heritage of the building and the Mayfair area juxtaposed with Alex’s fascination with less traditional materials – such as rubber, distressed chrome, embossed leathers – and the ‘unexpected’, create something very special that speaks strongly to our combined aesthetic — geometric proportions with a refined contemporary edge,” said Van Duysen.

The store’s interior reflects its exterior, featuring a geometric grid of silver travertine columns, beams and in-wall niches in matte black rubber.

Alexander Wang Store London interior

In opposition, elegant, curved and continuous chrome tubes define display fixtures delineated by a composition of black rubber-effect metal coating, which is used on all cabinetry, creating curvilinear edges and tactile surfaces. Monolithic spatial forms are softened by a sculpted central staircase, fabricated in dark grey concrete, encased in black rubber, and with a handrail in embossed stingray leather.

Alexander Wang London flagship store

Custom-designed furniture by Alexander Wang for Poltrona Frau sits alongside re-editions of 1970s Italian design by Gianfranco Frattini by Tacchini, and sculptural works by artists Ben Storms and Gerard Kuijpers.

Alexander Wang flagship Store Albemarle Street

The opening marks the 25th store worldwide for the Alexander Wang brand, and the first freestanding store in Europe.

Tommy Hilfiger Beijing store

Tommy Hilfiger opens biggest store in China

Tommy Hilfiger Beijing store

Tommy Hilfiger is opening its largest Chinese store yet in Beijing this month. The two-story retail space at the In88 shopping centre spans over 500 square meters and reflects the brand’s “classic American cool” identity.

It showcases women’s sportswear, the Hilfiger Collection and accessories, as well as the Tommy Hilfiger Tailored and men’s sportswear collections.

A visually striking façade stretches over 30 meters along two sides of the mall with large windows hosting high-resolution digital screens displaying the brand’s latest advertising campaign videos and imagery.

Inside, bespoke décor reflects the brand’s all-American heritage, featuring over-dyed patchwork rugs, vintage furniture and antiques alongside digital screens and custom-designed lighting fixtures.

The new store will mark the first time the Hilfiger Collection, which comprises the womenswear designs that debut during New York Fashion Week, has been shown in China.

Tommy Hilfiger Fall 2015 Fashion Show

The opening of the new store coincides with the brand’s 30th anniversary, which will be celebrated by Mr. Hilfiger himself over the course of a series of special events from May 24-26.

These include an exclusive recreation of his Fall 2015 Hilfiger Collection runway show, which debuted at New York Fashion Week in February.

The complete show experience will be transported to Beijing for the runway event, which will include looks from the men’s and women’s collections and take place against the celebrated backdrop of Hilfiger’s football stadium set.

“For the first time, we’ll transport our entire New York runway show to a new setting abroad,” said Tommy Hilfiger. “I’m excited to bring the spirit of an authentic American football game to China and share the unique experience as part of our 30th anniversary celebrations.”

Vivienne Westwood NYC Boutique Rendering

Vivienne Westwood setting up shop in New York

Vivienne Westwood NYC Boutique Rendering

There’s good news for American fans of Vivienne Westwood: the house has announced the opening of its first flagship boutique in New York.

The new location, set to open in the fall, will offer the brand’s ready-to-wear lines Gold Label, Red Label, Anglomania and MAN, as well as all accessory lines, alongside a bridal and Gold Label Capsule collection eveningwear salon dedicated to showcasing and fitting demi-couture gowns.

The space will stock a special selection of original Worlds End collection pieces, otherwise only available from Westwood’s London boutique.

Spanning six stories of a French Beaux-Arts building, Vivienne Westwood New York will be the brand’s largest retail location to date. Located in the heart of Manhattan on East 55th Street, the pre-war townhouse will feature a new design concept combining modern and classic elements with Vivienne Westwood’s unique British style. New York will mark Westwood’s third retail location in the US, following Los Angeles and Honolulu.

Long considered a symbol of the British avant-garde, Vivienne Westwood is one of the last independent global fashion companies in the world.

Giorgio Armani boutique Milan

Giorgio Armani reopens its flagship store in Milan

Giorgio Armani boutique Milan

Following up on the heels of its 40th anniversary this year, the Armani group opens its new flagship Giorgio Armani boutique in Milan.

Located in the historic Palazzo Taverna, the flagship store has been redesigned by Giorgio Armani and his team of architects who wanted to bring out the original geometry of the building, not only inside but out.

DON’T MISS: ARMANI HOTEL MILANO NOW OPEN

Giorgio Armani store Milan

All the rooms have been customized and furnished with the latest designs from the new Armani/Casa collection.

The boutique spans three floors, with a sales area of over 1000 square metres. The ground floor is entirely dedicated to womenswear, while menswear is on the first.

Giorgio Armani flagship store Milan

On each floor, accessories and fragrances are presented in a dedicated area. In addition to the space reserved for the Made to Measure service, the second floor presents the Giorgio Armani’s pret-a-porter collection, with another room dedicated to the women’s New Normal collection.

The three floors are connected to each other by an elevator as well as by an elliptical staircase with a high-impact design in metal with platinum-finish steps in extra-white onyx.

Giorgio Armani boutique staircase Milan

The reopening of the boutique in Milan coincides with the brand’s 40th anniversary, which will be celebrated in conjunction with Expo 2015

Christopher Kane London flagship

Christopher Kane unveils flagship store in London

Christopher Kane London flagship

Fashion brand  has announced the opening of its first flagship store in London, located at 6-7 Mount Street, W1.

To mark the occasion, a number of special edition leather handbags will go on sale exclusively at the London-based store, which opened Thursday.

The 4,100 square foot boutique is split over two floors, and was designed by Christopher Kane and British minimalist designer John Pawson.

Handbag by Christopher Kane

The retail space represents the Glaswegian designer’s “unique and innovative approach to luxury and fashion, with a great respect for craftsmanship and a high level of technical skill, alongside a deep sense of integrity that are paramount to the brand,” said the label in a statement.

Adding that “the goal is not a signature work of architecture but an environment with an emotional dimension, a space where the focus is on the clothes and on the people connected to them.”

Handbag Christopher Kane

Interesting interior design features include a dramatic staircase, a floor-to-ceiling totem light fitting on the lower ground floor, color gradient Perspex displays and touches of heavy timber and Portland stone.

The facade of the new flagship store reinstates elements of the listed building’s original Edwardian elevations, creating simple, full-height openings, stripped of all extraneous details.

Christopher Kane Handbag

Kane’s smart new West-End address is the first of several more standalone stores to be unrolled across the world, according to the Kering group which partly controls the British luxury fashion label.

David Yurman Soho Boutique Exterior Shot

David Yurman opens NYC flagship

David Yurman Soho Boutique Exterior Shot

Fine jewelry and watch brand David Yurman has opened a second New York Store in the city’s SoHo district.

Opening doors to customers Wednesday, the 2,000-square-foot space is located in the Cast Iron Historic district, inside a 19th century building featuring a trompe l’oeil mural by artist Richard Haas.

And the location is something of a nostalgia trip for Yurman:

“I cut my teeth as a sculptor and an artist in this neighborhood – it truly is home for Sybil and me,” explained the designer and CEO.

“What was the epicenter of gallery culture in New York has since evolved into a vibrant, international destination. We’re thrilled to be a part of this community’s past, present and future.”

David Yurman Soho Boutique Interior Shot

Alongside the brand’s jewelry and watch lines the new store also contains two bronze angels crafted by Yurman himself (pictured above), which reference his other direct-welded sculptures.

The interior design touches include live-edge wood surfaces and metal finishes, as well as plenty of paintings by his wife Sybil. The store will also stock a selection of exclusive pieces created especially for the boutique.

Longchamp store in Hong Kong

Longchamp is finally getting a big Paris flagship

Longchamp store Champs Elysees

The French designer firm  has opened its biggest European store on Paris’ high-end shopping street, the Champs-Elysees.

Longchamp’s new store spans over 500 square meters at number 77 on the prestigious Avenue des Champs-Élysées in Paris, just around the corner from the famous gourmet restaurant Fouquet’s.

The firm’s chief executive, Jean Cassegrain, hopes the new store will attract not only Parisians but also “tourists, especially Asian shoppers, who are very important customers for us.”

Longchamp store Champs Elysees interior

The firm saw sales jump by 75% between 2010 and 2012 and has been opening new stores at a rate of 15-20 a year.

“It has really taken off, particularly in Asia. The Chinese are now our second-biggest clients after the French,” Cassegrain said.

The new space, with two floors, will serve as an elegant showcase for all of the label’s latest collections, including its famous Le Pliage bags and other handbags, in addition to luggage, shoes and women’s and men’s ready-to-wear apparel.

Alexander McQueen Fall 2014

Alexander McQueen to open Paris store

Alexander McQueen Fall 2014

, the luxury brand headed by creative director Sarah Burton, is set to unveil its first ever standalone store in the Paris.

Situated at 372 on the famed Rue Saint-Honoré, the new store space will measure around 600 square meters and will feature the brand’s new interior concept designed by Burton in collaboration with London design firm David Collins Studio.

STORY: ALEXANDER MCQUEEN OPENS TOKYO FLAGSHIP

The boutique, expected to open in summer 2015, will carry the full lines of ready-to-wear and accessories for men and women, alongside perennial McQueen classics including the ‘Heroine’ bag and the skull print scarves.

Despite its fixed slot on the Paris runway schedule every fashion week, this is the brand’s first Parisian store and signals a new stage of global growth for the label.