Focus: Palazzo Ralph Lauren, Milan
Ralph Lauren opens its very first members-only club in Milan: the Palazzo Ralph Lauren.
As if the opening of The Polo Bar restaurant cum gentleman’s club in New York City in 2014 wasn’t enough of a treat for Ralph Lauren devotees, the brand has introduced another luxury club to provide a home away from home for regular jet-setting patrons who yearn for a touch of familiarity. The opening of the club late this September was also carefully timed to coincide with Milan Fashion Week, with Ralph Lauren unveiling its Spring/Summer 2016 women’s collection in celebration of the launch.
Taking over what used to be a multi-brand format store inside the Casa Campanini, Ralph Lauren’s historic building in Milan, the Palazzo Ralph Lauren is the brand’s first club that will be open only to those who receive an invitation. Once you are granted access, you are more than welcome to book an appointment to experience the lavish lifestyle choices and carefully curated services that the new club has to offer.
When guests step into the sophisticated space within the Rational-era heritage building, two separate reception areas will be waiting to greet them, one for the gentlemen and another for the ladies. From there, they will be guided to their respective shopping suites, each offering bespoke services, and exclusive items covering apparel, accessories, watches, and jewelry. Gentlemen can take their pick from a range of the finest fabrics for any made-to-measure pieces of their desire, all the while personally assisted by Ralph Lauren specialists.
Apart from the posh shopping experience that lies in wait for the elite clientele, the Palazzo Ralph Lauren also has an in-house chef who is in charge of preparing posh and complimentary delicacies that can be enjoyed in the outdoor terrace. Reaching beyond the locale of Milan to connect with the other Ralph Lauren establishments all around the world, the club also offers priority reservations at any of Ralph Lauren’s other restaurants around the world like The Polo Bar in New York City, RL in Chicago, or Ralph’s in Paris. Furthermore, members will be able to keep up with the brand’s latest launches with invitations to the many upcoming private events that will highlight the latest collections, craftsmanship demonstrations, and on-going private appointments.
In a unique city that is no stranger to fashion, refinement, quality, and style, the Palazzo Ralph Lauren is a wonderful move in expanding the Ralph Lauren empire, also brilliantly located in the midst of Italian sensuality, glitz, and glamour to showcase the very best of its elegant and quintessentially all-American style.
By Rachel Ang
This story was originally published in Men’s Folio