Delve deep within Chanel’s vision of fine watchmaking, the Coco Game, to understand its stance on absolute and uncompromising creativity.

A peek into CHANEL’s watchmaking universe and what it is like to be behind iconic creations such as the CHANEL J12 through an interview with Arnaud Chastaingt, Director of CHANEL Watchmaking Creation Studio.

Drawing inspiration from the vanity table, the Chanel Watchmaking Creation Studio applies a touch of Blush to its icons, reinterpreting lipsticks and powder palettes through a vibrant, pop-art lens.

Chanel watchmaking presents the clearest representation of its values in the J12 X-Ray – literally. This gem of a timepiece also gives us the chance to wax lyrical about the J12 overall

Famed fashion photographer Patrick Demarchelier has shot a new black and white campaign for Chanel’s new watch line.

Chanel will present the latest version of its now iconic J12 watch at the next edition of Baselworld (March 27-April 3).