With the image of clear blue water behind them, Natasha Poly and Snejana Onopka star in the S/S 2010 Gucci Cruise campaign photographed by Mert Alas and Marcus Piggott.

The Transformers actress, Megan Fox, 23, has signed on to model for the new Emporio Armani Underwear and Armani Jeans campaigns.

The actress succeeds Victoria Beckham (She is not re-upping her contract with the label so she can concentrate on her clothing line).

Fox’s Armani ads - which were photographed by Mert Alas and Marcus Piggott in Los Angeles this past weekend - will begin running worldwide in January.

To promote Windows 7 a number of conceptual TV commercial spots will be launched.

Directed by Marty Martin and produced for Microsoft with a tight budget, these videos 3 have been recorded by using a Canon 5D Mark II SLR .

In the final scene, the spot illustrates Windows 7 in use, putting into context what the rest of the ad is about.

The first backstage video of Lily Allen’s Chanel new campaign have finally hit the web.

She was shot by Karl for a new Chanel handbag line, Chanel Coco Cocoon which brings a more fresh and playful mood to the classic French maison.

The bags are reversible and will be out in October.

The sexy English model Kate Moss is the icon for Yves Saint Laurent’s new fragrance Parisienne.

The commercial in black and white was just introduced in France by the famous maison and the claim, “living and loving, in the moment!”, reflects the romance and carpe diem spirit of Paris.

Kate Moss was the perfect muse to illustrate the message of the fragrance.

For her latest ad campaign, Victoria Beckham has chosen the St Stephens Gardens in Westminister London for let models swing in unison on the doorstep of Central London Townhouses.

Shot in one take and co-directed by Mat Jerrett and Beckham herself, the short video is entitled Swings and also shows Victoria in a small cameo with her profile visible in the last few seconds wearing an elegant piece of her new collection.

Beckham’s Fall 2009 fabulous dress collection is stylish but timeless with classically-inspired pieces. It will be available at Bergdorf Goodman.