Absolut Vodka recently launched Absolut Hibskus, the first-ever floral flavored premium vodka to join the Absolut flavours family.

In the coming weeks, Absolut Vodka will begin distributing nearly 4 million bottles across the globe. And every one of them will be different.

Using a mix of 38 different colors and 51 pattern types, applied through splash guns and color-generating machines, all bottles come out different from each other.

An industry report released by Drinks International and Euromonitor called “The Millionaire’s Club” has come out with the top branded spirits and liquors in the world.

While vodka may be among the most popular spirits among Western drinkers, it may come as a surprise to know that a soju brand from Korea, Jinro, emerged as the bestselling liquor in the world by 2.5 times its nearest vodka competitor, Smirnoff.

Absolut vodka has launched a limited edition bottle called London in collaboration with one of the UK’s leading graphic artists, Gorillaz’ Jamie Hewlett.

Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene.

The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA , Punk and 80’s Casual.

Gareth Pugh has collaborated with Absolut Vodka to create a stunning work of design with the Absolut Vodka Mode Edition.

“I am excited to be collaborating with such an iconic brand as Absolut. I wanted to transform the silhouette of the bottle”, said the English fashion designer.

“By means of a custom made collar, created using 3-D mapping, we have produced a miniature version of my ‘Stealth Bomber’ arm pieces from my first collections.”

Pernod Ricard has unveiled Absolut Gustafson at the TFWA in Cannes, a new limited edition for global travel retail.

Absolut Gustafson follows Absolut Flavour of the Tropics and Absolut Watkins as the latest limited edition travel retail exclusive for the vodka brand.

Flavoured, with cherries, strawberries and cardamon and chai notes, the variant has been created in collaboration with Swedish-born, US-based artist Mats Gustafson.