Gucci has announced the opening of its redesigned online store at Gucci.com.

Frida Giannini has been working on the site for 18 months to make the online experience more like the experience customers get in Gucci’s boutiques.

Shoppers can browse the latest collections via video, share content with friends through Facebook and Twitter, and buy online-only capsule collections.

The site, which is IPad-friendly, will also offer exclusive virtual front row seats to real-time Gucci shows, with the next one kicking off on September 22.