Longchamp has presented the film of its Spring 2013 campaign. The French luxury brand puts the focus on models Liisa Winkler and Coco Rocha as they dance to the Bee Gees’ “You Should Be Dancing.”
“Coco Rocha is is the perfect embodiment of the Longchamp woman – a woman who is optimistic, dynamic, cosmopolitan, who loves fashion but is not a fashion victim.”
The video shows two women travelling from JFK airport in New York. While being frisked by customs officials, they hear the Bee Gees’ “You Should Be Dancing” and start doing exactly that.
In the ad campaign, shot by Max Vadukul, the focus is on the brand’s emblematic handbags for spring 2013 (Longchamp 3D, Gatsby Sport and LM Cuir) as well on its shoe and pret-à-pôrter collections.