Since its release on Facebook the Sofia Coppola-directed ad promoting Marni for H&M line has caused a huge buzz among fans.

The ad stars British actress Imogen Poots and was shot in Morocco — with Bryan Ferry’s “Avalon” as the soundtrack.

It was announced in November that the Italian fashion house would be following in the footsteps of Versace by creating a line for the high street retailer.

Christian Louboutin has launched a Capsule collection to celebrate the brands 20th anniversary. The collection includes twenty pairs of shoes and six bags.

The French creator has shown his sense of humor by including a “Pilule” bag shaped as an actual capsule.

Giving a new meaning to the term doctor’s bag, the shiny blue and white pill capsule even has “500 mg” stamped in red on the side.

Donatella Versace’s latest eyewear collection Etoile de la Mer was unveiled during Haute Couture Fashion Week last Monday in Paris.

The campaign image features supermodel Gisèle Bündchen, photographed by Mert & Marcus at an abandoned pool in the California desert.

The collection, which will be available in Versace boutiques and selected retailers worldwide from March 2012, focuses on just two sunglasses and one optical model.

Karl Lagerfeld taps Arizona Muse as the face of Fendi’s spring 2012 campaign which he also photographed.

Natalia Vodianova is this Spring Summer 2012 ad campaign spokesperson for Stella McCartney.

Captured by Mert & Marcus, Natalia wears McCartney’s paisley prints and asymmetrical silhouettes in the collage style images.

Lane Crawford, a leading retailer in Hong Kong and Beijing, unveiled its gorgeous Mert Alas & Marcus Piggott-photographed Spring Summer ad campaign.

The images feature actress Li Bingbing, “It” girl Chen Ran and model Sui He — each woman featuring in a collage of images of herself against an emerald background.

The labels featured include Alexander McQueen,  Azzedine Alaïa, Lanvin, Yves Saint Laurent, Celine and Givenchy by Riccardo Tisci, according to WWD.