Burberry introduced last week a social networking site, artofthetrench.com, to encourage people to share their own trench coat stories.

The street-style formula is simple: users post pictures of themselves looking as chic as possible in a Burberry trenchcoat and wait for others to cast judgment.

Those judgments are invariably positive, giving the users an ego boost. Burberry reaps free advertising and a new source of brand loyalty.

Two London-based designers have created a dress embroidered with 24,000 full color LEDs. It is touted to be the world’s largest wearable display.

The “Galaxy Dress” is the center piece of the “Fast Forward: Inventing the Future” exhibit at the Museum of Science and Industry in Chicago.

“We used the smallest full-color LEDs, flat like paper, and measuring only 2 by 2 mm,” say designers Francesca Rosella and Ryan Genz.

The Italian coffee company Lavazza has unveiled the 18th edition of its collectible calendar, shot by influential British photographer, Miles Aldridge.

The 2010 Lavazza calendar illustrates “The Italian Espresso Experience” through Italian music.

The 2010 Calendar, featuring six of the world’s most famous models, takes inspiration from six well known Italian songs, such as Nessun Dorma.

Italian fashion house Prada has released a new book, simply titled “Prada”.

The 706-page retrospective tome, looks back at 30 years of innovation in the world of fashion, architecture, art, communications, and cinema.

The veritable style bible is teeming with visually arresting photos, comprehensive timelines, and ad campaigns from the past thirty years.

With the image of clear blue water behind them, Natasha Poly and Snejana Onopka star in the S/S 2010 Gucci Cruise campaign photographed by Mert Alas and Marcus Piggott.