Scarlett Johansson becomes a new face of Mango

Scarlett Johansson will replace actress Penelope Cruz as a new face of mega international fashion-forward brand Mango.

Scarlett Johansson
will promote the Mango Fall/Winter campaign. The photos for the advertising campaign were taken in Los Angeles by Italian photographer Mario Sorrenti.

Mango claims Scarlett is the perfect face for their company, because she is “embodying the ideal Mango woman; chic, independent, and cosmopolitan. Johansson exudes a confident demeanor while remaining youthful and playful.”

The Spanish company, which launched in 1984, has been a smash hit since coming stateside in 2006.

Despite a rough economy, the brand continues to grow in the US, opening 12 stores and offering an ecommerce site in just a few short years.