Will.i.am ekocycle

Black Eyed Peas member Will.i.am is teaming up with The Coca-Cola Company to launch a brand of eco-friendly clothing and accessories in a bid to promote recycling.

Dubbed “Ekocycle,” the initiative will feature garments and accessories made form recycled materials.

The brand is expected to launch an exclusive series of headphones with Beats by Dre in the fall and present a collection of eco-friendly caps with New Era in 2013.