The magazine asked German publisher Gerhard Steidl to work with avant-garde perfumer Geza Schoen to try and bottle that scent — while Karl Lagerfeld came on board to design the packaging and come up with the name “Paper Passion”.
Steidl, who distributed most of Lagerfeld’s photography books, supplied Schon with samples of printed and unprinted paper to help with the formulation of the perfume.
Schoen created the perfume with just four or five ingredients, including ethyl linoleate and a selection of woody components to add dryness.
In terms of packaging, Lagerfeld instantly visualized a real book with pages and a hidden cut-out compartment to house the perfume bottle in the middle.
In the front of the book are short essays on the subject of paper by Lagerfeld, Schoen, German author Günter Grass, and Wallpaper editor-in-chief Tony Chambers.
“Beautiful paper is for me the top of luxury,” writes Lagerfeld. ”I am a paper freak. It’s a physical passion. I cannot live without paper. Touching perfect paper has something sensuous about it.”
The final result, which is featured in the annual Handmade issue of Wallpaper (out July 12), is going on sale online and in select concept stores, bookshops and perfumeries across the world retailing at UK £68 / US $98 / EC €85.
There are other paper-inspired fragrances on the market, including Demeter’s Paperback, Zadig & Voltaire’s Tome 1, or Hammam Bouquet by Penhaligons.