Women’s Wear Daily reports that American actress Julia Roberts will be the new face of cosmetics brand Lancôme from next year.

The news represents a major move by the brand, since this will be Roberts’ first-ever beauty campaign in an industry that has just recently been able to attract real Hollywood ‘big shots,’ with recent examples including Demi Moore who just launched a YouTube campaign for Helena Rubinstein’s Wanted fragrance.

“By her remarkable personality and career, Julia Roberts is an emblematic woman of her time,” Youcef Nabi, president of Lancôme International, told WWD.

French luxe brand Chanel has released pictures of its transfer tattoo range that will hit international department stores March 1.

The tattoo’s tacky seafarer image is long a thing of the past, but getting a brand logo permanently inked onto your skin was so far reserved for rappers and other flamboyant figures in show business.

Now, with its line of temporary tattoos, Chanel has found a way to win over the rest of us.

French luxe brand Chanel announced February 16 that movie director Martin Scorsese has created a short film to promote an upcoming men’s fragrance.

The ads will feature French actor Gaspard Ulliel and will air worldwide in September.

Andrea D’Avack, president of Chanel Fragrance and Beauté, declined to reveal details about the scent, including its name.

Eaudemoiselle and Dance with Givenchy will both become available this spring.

While both fragrances seem to be targeted at younger women, the advertising and packaging makes reference to the brand’s history.

Founder Hubert de Givenchy’s muse Audrey Hepburn was a ballet dancer, and Eaudemoiselle is meant to embody his aristocratic identity.

France’s former favorite lolita and actress Vanessa Paradis embodies the Chanel Coco Rouge for Spring Summer 2010.

With foundation replacing red lipstick as ‘recession must-have,’ according to last year’s report by the Financial Times, beauty brands have to come up with more original ways to market the makeup classic.

Chanel is not just relying on French actress and singer Vanessa Paradis’s allure, but is also debuting a new formula to attract lipgloss ‘addicts.’

Lanvin has announced the release of an update of its Jeanne fragrance, the label’s creative director Alber Elbaz’s hommage to founder Jeanne Lanvin.

The limited-edition Jeanne La Rose will be “more romantic” and “more couture” than its predecessor, according to the brand.

Rose essence is a universal ingredient in perfumery, and rose scent-dominated fragrances have always been popular.