Ferrari and Condé Nast will be publishing a magazine just for Ferrari owners.
This new publication, with its philosophy of going after a “very rarefied part of the market,” undoubtedly will be a magnet to upscale global advertisers.
Ferrari is bundling all of its previous publications under this new umbrella.
The magazine, which apparently has yet to be christened, will be published four times a year.
The first issue is due out this summer, with the second slated for the 2008 Paris Auto Show at the end of September.
Ferrari and Condé Nast have assembled some impressive journalistic firepower for this effort. The magazine will be directed by Editor in Chief Antonio Ghini, Ferrari communications and brand management director.
The staff will include Jason Barlow, who has served as contributing editor to the motoring section of British GQ, as well as Rebecca Smith, formerly of British Vogue.