From the World Cup trophy trunk to Olympic medals and Formula One, Louis Vuitton has turned a sporting symbol into a showcase of craftsmanship.

While the World Cup is underway, questions surrounding governance, player welfare and political influence are becoming increasingly difficult to ignore.

The 2026 World Cup’s social-first and wellness-driven trends are redefining the decade’s ultimate luxury marketing and travel frontier.

Lionel Messi and Cristiano Ronaldo posed for photographer Annie Leibovitz for a campaign that trumpets Vuitton’s sporting roots.

After three consecutive FIFA bespoke commissions, the Louis Vuitton Trunk carrying the World Cup trophy is coming home after 12 years.

Above: CEO of Hublot Ricardo Guadalupe (right) with brand ambassadors former world number 1 tennis player Gustavo Kuerten (left) and King of Football Pelé   It was a hat-trick for Hublot as the manufacture scored the contract as Official Timekeeper of the 2014 World Cup in Rio, signed football legend Pelé as brand ambassador, and […]