The original Tag Heuer Monaco was universally praised for its cutting edge design. In celebration of its 50th anniversary, the Swiss watchmaker has launched a new 90s-inspired collector’s edition of the iconic watch.
TAG Heuer’s high energy positioning is telegraphed by Formula 1 drivers and racing teams through the history, hence the Monaco 1979 – 1989 Limited Edition offers aesthetic symbology to its red hot racing provenance
The 70s gave rise to many design icons, among them, the TAG Heuer Monaco, this “Through Time” Limited Edition expresses the avant garde aesthetics of the original with careful interpretation of the loud colour palettes of the era
With close to half a century in the watchmaking industry, Jean-Claude Biver, widely recognised as a peerless marketer and guerrilla tactician, shares his insight and wisdom
With inspiration from the original Autavia models, TAG Heuer reintroduces the Autavia as a stand-alone collection at Baselworld 2019
Celebrating 50 years of the TAG Heuer Monaco, the La Chaux de Fonds manufacture launches a book that captures the history and spirit of the unlikely icon just before Baselworld 2019