From the World Cup trophy trunk to Olympic medals and Formula One, Louis Vuitton has turned a sporting symbol into a showcase of craftsmanship.

Luxury watchmakers are no longer anchored to established prestige sports, instead resetting their partnerships toward emerging disciplines to conquer new markets.

From the Winter Olympics to the FIFA World Cup, luxury fashion’s participation in sporting events affirms its cultural relevance and expands its commercial scale.

Yacht Style magazine kicks off its Owner series by talking to Cynthia Wong, a sailing and environmental advocate awaiting the arrival of a Solaris 47