LVMH’s Nowness digital platform, which creates storytelling around luxury content, has launched its first shoppable video.
L2, a company that conducts research on digital business innovation, has released a study on the most web-savvy designers. Burberry, which this week reported a 30-percent revenue rise for the first half of the financial year mainly due to a boom in the Chinese market, came out on top — “proof that digital investments translate […]
New York-based Luxury Lab has released its second annual Digital IQ Index of Luxury Brands. The study quantifies the digital competence of 72 global luxury brands by accessing brand websites, digital marketing strategies, social media initiatives and mobile applications. The Luxury Brands that ranked at the top of this year’s Index were Coach, Ralph Lauren, […]