Masculinity, Rebottled: How Marketing Men’s Scents Are Evolving
From ingredient-led artistry to star-studded campaigns, LUXUO explores how men’s fragrances in 2025 are reshaping traditional notions of masculinity.
Niche Perfumery Insights From Johanna Monange, Founder Of Maison 21G
These are Maison 21G’s fragrance trends to watch for Spring/Summer 2024.
Bask In Pharrell’s First Collaborative Foray Into Fragrance With LVERS
Similar to the reimagining of the Damier, Louis Vuitton’s men’s creative director Pharrell unveils LVERS, a transformative take on the maison’s classic olfactory offering.
From Singapore to the World — Maison 21G’s Unstoppable Expansion
Expanding beyond borders, Maison 21G has established flagship stores and retail travel prominence in global destinations, solidifying its position as an international leader in luxury scent design.
AMAFFI Tantilises Olfactory Connoisseurs With Debut of Maracoca Fragrances
Enter AMAFFI’s world of luxury scents with the brand’s latest range of Maracoca fragrances — where natural ingredients meet exceptional quality.
Refreshing Scents For Summer 2023
Who said hot and sticky can’t also be sexy and romantic? For your summer romance, here are six of our favourite scents.
