Big Data meets Watch Commerce
The pre-owned watch market is a fast growing segment which groups like Richemont are now starting to deal with but one platform has grown beyond mere sales of watches, providing valuable data and brand insight on some of the world’s most popular models
Big Sixty – The Mido Commander Big Date 60th Anniversary
Mido’s Commander Big Date celebrates 60 years of the legendary collection
Ocean Star: Past, Present, Future of Mido
Franz Linder, President of MIDO spoke to LUXUO and World of Watches about the patrimony and future of the brand as seen through the aesthetic and technical excellence of the Ocean Star
Mido - Best Bang for Buck
Our inaugural WOW Awards 2018 is a consumer-centric reflection of the industry’s most attractive timepieces. We seek to honour the brands who have enriched our watch connoisseur journeys with their novelties this past year
Mido's 100th Anniversary at SG ArtScience
With its white “petals” open to the sky, the ArtScience Museum appears afloat upon the river from certain angles; Mido’s Rainflower exemplifies the concept
Big Date, Big Expections
For a mechanical watch with such attention to detail and complications, Mido makes an exceptional watch that will definitely stand out among its peers.