Fashion brands have ingeniously utilised the massive viewership of global sporting events and compelling influence of athletes as a marketing tool to raise brand awareness.

Instagram and TikTok differentiates in engagement, algorithms, and marketing potential that help luxury brands achieve their various goals.

The fixation on fast results in the wellness industry aims to capitalise on consumers’ desire to obtain the “ideal image of health and wellness” through misleading marketing and influential celebrity culture.

The audience of heterosexual males have significant growth potential in the beauty industry due to spending habits and rise of the “male groom boom”.

LUXUO examines the power of consumers and their wallets as brands continue to struggle with their marketing strategies in the aftermath of the Israel and Hamas crisis.

From market research to compelling brand narratives, having the right marketing strategy to target your audience is essential.