Bentley Owners Club Singapore Celebrates 11th Lunar New Year Gala at The St. Regis
The Bentley Owners Club Singapore welcomed 220 attendees to The St. Regis Singapore for its 11th Annual Lunar New Year Gala.
Branding Horsepower: The Enduring Role of Horses in Luxury Logos
LUXUO explores how luxury brands deploy equine logos as a form of visual shorthand to communicate performance and credibility at a glance.
Cultural Symbolism to Commercial Strategy: Luxury in the Year of the Horse
Luxury brands are turning to equestrian heritage, zodiac motifs and local collaborations to spark cultural resonance and drive seasonal demand during the Year of the Fire Horse.
8 Lunar New Year Alcohol Releases to Celebrate the Year of the Horse
Luxury spirit houses use their Lunar New Year editions to connect with cultural traditions while capturing demand in the seasonal gifting market.
Year of the Horse Watches to Usher in the 2026 Lunar New Year
The Year of the Horse illustrates how luxury watchmakers leverage zodiac editions to reinforce brand identity — translating cultural motifs into storytelling devices that aim to resonate with international collectors.
10 Exclusive Lunar New Year 2026 Capsule Collections
Luxury brands mark the 2026 Lunar New Year with exclusive Year of the Horse capsule collections as a means to strengthen brand relevance through cultural alignment and scarcity.
