Team USA swimmer Michael Phelps, the most decorated Olympian of all time, fronts Louis Vuitton’s new Core Values campaign.

Boxing legend Muhammad Ali will be featured in the new Louis Vuitton print ad launching on June 14th in 60 countries.

Angelina Jolie poses for Louis Vuitton Core Values Campaign on a wooden boat in Cambodia’s Siem Reap province where Jolie shot Lara Croft: Tomb Raider in 2000. Louis Vuitton’s president says, “People are not used to seeing Angelina in this situation. I like the fact that it’s a real moment.” Four of Angelina’s children were […]

Bono and and his wife Ali Hewson star in the newest of Louis Vuitton’s “core values” ads shot by Annie Leibovitz. The couple, who were shot in South Africa, wear clothing by Edun, Hewson’s sustainable fashion line. in which LVMH took a 49 percent stake last year. it’s the first time the U2 front man […]

Louis Vuitton takes its travel theme “to infinity and beyond” in its latest “Core Values” campaign underlining its travel roots: The campaign features astronauts Buzz Aldrin, Jim Lovell and Sally Ride, marking the 40th anniversary of “One giant leap for mankind.” Aldrin, who walked on the moon in 1969 was shot by Annie Leibovitz with […]

Sean Connery stars in a new Louis Vuitton ad, photographed by Annie Leibovitz on a beach near his home in the Bahamas, the iconic actor is propped on a wooden dock next to a waterproof version of Vuitton’s Keepall bag. “I wish I looked like that at 78 years old,” Antoine Arnault, Vuitton’s director of […]