LUXUO breaks down the strategies behind 2024’s most iconic brand collaborations in the fashion, beauty, jewellery, and lifestyle industries.

IWC Schaffhausen’s Pilot’s Watches make their cinematic debut as the official timepieces of the fictional APX GP team in Apple Original Films’ highly anticipated Formula One racing feature.

Giambattista Valli is this year’s H&M chosen collaboration and leaves some to wonder if the fast fashion retailer is only collaborating to elevate its brand