Fashion brands have ingeniously utilised the massive viewership of global sporting events and compelling influence of athletes as a marketing tool to raise brand awareness.

The commercialisation and social-media-driven hype surrounding HYROX is prioritising intensity over foundational conditioning.

Indoor skydiving world champion Kyra Poh was recently nominated for the Singapore Sports Awards 2024 Sports Woman of the Year Award.

From bedazzled manicures to sparkly tooth gems, here are some of our favourite beauty moments from the season.

With a combination of sporting legends and trailblazing young talents, these highly decorated athletes are set to make their highly anticipated appearances this summer.

Shifting consumer preferences see athleisure’s journey go from a dominant force in luxury fashion to mainstream fashion activewear.