Style / World of Watches (WOW)

TAG Heuer Connected watch joins British secret agents in “Kingsman: The Golden Circle”

The TAG Heuer Connected watch will be keeping the Kingsman agents on time in the upcoming movie

May 14, 2017 | By Staff Writer

There’s a fresh-faced secret agent man in town and he’s got a shiny new accoutrement, the TAG Heuer Connected watch. The first Kingsman movie was a surprise hit, spawning a sequel scheduled to hit screens in September and a new horological partnership between the Kingsman and Statesman agents and Swiss watchmaker TAG Heuer. While the Kingsman agents will be brandishing the smartwatch, their US Statesman counterparts will be wearing the automatic Monaco. According to TAG Heuer, the watches play supporting roles of their own in the film, being essential to the success of the intrepid agents’ various missions (and probably the overall plot). Interestingly, TAG Heuer also raises the real-life role the watches played in the film, having to survive the various stunts! Apparently, these tickers did not get or need stunt doubles.

Kingsman: The Golden Circle director Matthew Vaughn describes the partnership like this: “For Kingsman: The Golden Circle, we needed a smart watch for our agents. We looked at the different options available, but none of them were elegant enough for a Kingsman. Then I saw an interview on Bloomberg TV with Jean-Claude Biver about his connected watch, and it became immediately obvious; the Kingsman agents would wear the TAG Heuer Connected.”

Vaughn’s feelings about the TAG Heuer Connected made it the official watch of the Kingsman agents. For his part, TAG Heuer and living legend of watchmaking Jean-Claude Biver is thrilled with the association, describing it thusly: “Kingsman means explosions, action, laughter, and, of course, elegance. Its cast of young actors is the stuff of dreams — gentlemen who aren’t afraid of anything. This is a perfect fit with TAG Heuer’s target market. This partnership will help us to get even closer to the younger generation.”

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