Style / World of Watches (WOW)

IAMWATCH Makes Singapore Debut

IAMWATCH is a 4-day programme held at the newly opened — The Singapore EDITION hotel, the first in Southeast Asia.

Jun 12, 2024 | By Ashok Soman
The Ressence Type 1 Round M
The Ressence Type 1 Round M

Luxury watchmakers and enthusiasts are set to converge at this year’s IAMWATCH programme. An entire generation of collectors remembers when retailer The Hour Glass organised “Tempus – The Great Watchscapade” 20 years ago, and following generations have only heard tell of it. This year, The Hour Glass is bringing the magic back with “IAMWATCH,” which it touts as a “new community engagement platform.” This four-day event runs from 18 to 20 October for the public at the Singapore Edition Hotel (with 17 October being an invite-only day).

The Ressence Type 1 Round M
The Ressence Type 1 Round M

Thus far, the activities during the event, which is not billed as a “watch fair,” are tenuous but impressive given that participating brands include many powerhouse independents such as Kari Voutilainen, Felix Baumgartner, and Max Busser. On the corporate powerhouse side, Jean Arnault and Patrick Pruniaux will also be present. There are more than 40 of these big names, which should be enough to get you to register your interest; IAMWATCH is a ticketed event and The Hour Glass encourages all guests to pre-register.

The dress code for IAMWATCH is “Double-wristed, Resort casual” and delegates are encouraged to wear watches on both wrists. 

IAMWATCH opens by invitation with a Private View on Thursday, 17 October 2024 from 3.00 p.m. – 5.00 p.m. and a Vernissage from 5.00 p.m. – 8.00 p.m.

Admission is free and open to the public from Friday, 18 October – Sunday, 20 October 2024, between 10.00 a.m. – 8.00 p.m.

Click here to register.

For more on the latest luxury watchmaking reads and events, click here.

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