Bella Hadid is the new face of Bvlgari Fall/Winter 2017

The revered Italian jeweller welcomes rising supermodel Bella Hadid as the new face of its Fall 2017 accessories collection

Feb 10, 2017 | By Staff Writer

Bella Hadid sporting the Serpenti Forever Serpentage bag from the Spring/Summer 2017 collection

It’s official: Bella Hadid is the hottest model of the model.

Following her recent tie-ups with Fendi and Dior Beauty (amongst others), the 20 year-old can now add another feather to her cap as the new face of Bulgari. Hadid will front the Italian brand’s Fall/Winter 2017 accessories collection – including the signature Serpenti bags – which will debut at Milan Fashion Week later this month.

Bulgari first announced the news on Instagram, welcoming Hadid to the family. According to CEO Jean-Christophe Babin, the decision to hire Hadid lies stems from her popularity on social media and ability to reach out to younger millennial consumers. Babin also revealed that photographer Terry Richardson will shoot the upcoming ad campaign with Hadid.

A match made in heaven? We think so.

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