Style / Fashion

Fenty Puma by Rihanna Finally Arrives in Stores

Rihanna’s highly-anticipated streetwear collection for sportswear conglomerate Puma has landed in stores worldwide.

Sep 09, 2016 | By Shatricia Nair

The wait is finally over – the first of the Fenty Puma by Rihanna collection has finally dropped in stores worldwide. The Barbadian artiste, who joined the German sportswear giant as creative director two years ago, is the creative juice behind the Japanese-infused goth aesthetic throughout the collection.

The provocative collection is a seamless amalgamation of athleisure and streetwear – a look Rihanna has perfected herself – and sees exaggerated volume and proportions and gender-bending silhouettes. The predominantly monochromatic series sees everything from a floor-sweeping maxi dress to a laced-up bra and show-stomping Sneaker Heels.

“This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with PUMA” says Rihanna, “I wanted to take PUMA to a new place with something unpredictable and unexpected. It’s Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way.”

Find out all you need to know about the Fenty Puma by Rihanna collection on L’ now.

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