Style / Fashion

Fendi Men’s Spring Summer 2018 Advertising Campaign

Designed by Creative Director Silvia Venturini, Fendi redefines the Men’s Spring Summer 2018 Collection in a modern yet functional style by embodying that joyous Friday feeling together with a twist of executive realness.

Jan 20, 2018 | By Andrea Sim

Fendi Men’s Spring/Summer 2018 advertising campaign is shot entirely in Gaeta, Italy, about 150 km away from Fendi’s headquarters at Palazzo della Civiltà Italiana in Rome. The Italian luxury fashion house called on model Dylan Fender to represent its advertising campaign and previewed the latest outfits designed by Silvia Venturini Fendi.

The Spring Summer 2018 menswear features a new twist, offering young businessmen of today a complete ready-to-wear seasonal wardrobe with various facets to personify that signature Fendi feeling together with a touch of executive realness.

In this video, Fendi played with unconventional office settings by bringing together casual and corporate worlds of the Collection to life. Each scene was shot in a fun yet humorous way, showcasing the upcoming season’s trends of menswear, away from the conventional runway approach. Turning the spotlight on the model, who flawlessly moves from an office to a dreamlike office-holiday situation at the beach or at the pool, without ever losing his entrepreneurship and professionalism.

Visit Fendi’s official site here to browse the Spring Summer 2018 collection.

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