Chanel, Caroline de Maigret Launch CdMDiary Site
The model and producer is the voice behind Chanel’s new lifestyle portal CdMdiary.
Caroline de Maigret can add another title to her impressive portfolio with the CdMDiary website. Apart from being a producer and model, she will now the person behind the new Chanel lifestyle portal; while it is not explicitly stated, you can guess the CdM in CdMDiary stands for Caroline de Maigret. The model and the brand share a long history with each other. Back in 1998, de Maigret walked the ramp for Karl Lagerfeld during his presentation of the spring/summer ready-to-wear collection.
Since then, she has seen herself not only model for the brand but also become its spokesperson and most recently its ambassador. As the narrator of the lifestyle portal, de Maigret will share her journey and passion, which is linked to the French fashion house. Her focus, on fashion and art, will be split into six sections.
“N°1” will be on of the sections that focus on essential pieces, womenswear must-haves and tips on how to wear them. “Dressing Talks,” explores various celebrity wardrobes, and “Backstage,” offers a glimpse behind the scenes at catwalk shows and major events. Like its narrator — a multifaceted character, passionate about music, books and photography — the site doesn’t just focus on fashion. The “Crushes” section features Caroline de Maigret’s current cultural highlights, “Best places” lists her favorite haunts and “Music Itw” sees special guests share the songs and music that shaped their lives.
“I am extremely proud to have been chosen by Chanel because I love the Chanel woman and what she represents. I love how Gabrielle Chanel was involved in the arts, in literature, in painting.” explains Caroline de Maigret. She added that “When Chanel asked me to be a spokesperson for the brand, we thought about means of communication to decide how I was going to express myself and talk about the fashion house. Straight away, we thought about creating a lifestyle platform,”