Fan Bingbing joins Montblanc as Global Brand Ambassador
Montblanc announces Fan Bingbing, renowned international Chinese film and television actress and producer, as its newest global brand ambassador.
Widely celebrated for her charismatic femininity, Fan Bingbing has won international acclaim as one of the most influential actresses in the world of Chinese film and television.
Montblanc announces a new global face – Chinese actress and red carpet darling Fan Bingbing.
“Fan Bingbing is the quintessential modern woman, portraying confidence in different areas beyond acting. Her interest and knowledge comprises fashion, philanthropy and business,” said Montblanc chief executive officer Nicolas Baretzki. “This self-confidence, determination and independence are what define the ‘boheme spirit’ and we are delighted to welcome Fan Bingbing to the Montblanc family.”
Fan Bingbing has constantly excelled as an artist with her roles in Cell Phone (2004), Buddha Mountain (2010), and I Am Not Madame Bovary (2016). Her moving portrayals has won her much recognition and hearts, including the best female lead award at the Tokyo International Film Festival and the San Sebastian International Film Festival. Her work in I Am Not Madame Bovary especially, has earned her many accolades as the best female lead at the Asian Film Awards, the Golden Horse Awards, as well as actress of the year by the China Film Directors’ Guild. With her excellence in the film industry, Fan Bingbing has also served as a judge in the main competition at the Cannes International Film Festival and a jury member for the Academy Awards.
Beyond her on-screen role as an actress, Fan Bingbing has also boldly explored part many boundaries in her career. Just this year March, Fan launched her own cosmetics line, Fan Beauty. In 2017, she was also listed in Time magazine’s list of the 100 most influential people in the world along with other artistes such as Ed Sheeran and John Legend.
Whether it is creating at her own studio or joining global fashion circles, Fan Bingbing exemplifies great individuality, earnestness, and determined strength – all of which are characteristics that propels her as an epitome of the “Bohème lady”.
With this new collaboration, Montblanc and Fan Bingbing have joined forces to bring the
“Bohème spirit” to life in a captivating commercial, that fully displays the self-confidence that
lies within the modern woman. It is a salute to the unique style and the intellectual achievements of the “Bohème woman”. Since the debut of Montblanc’s Bohème collection in 2014, women all over the world have been expressing devotion to the Bohème collection’s way of highlighting self-confidence.
On her new role as the new global ambassador of Mont Blanc, Fan Bingbing aptly conveys the Bohème character: “Trusting yourself and daring to follow your heart is what allows the modern woman’s inner light to shine through.”
The Bohème collection draws inspiration from the many charms exuded by the independent modern woman—her passion, her courage, her inspiration, and the way she moves those around her. In 2016, the brand brought its self-developed, patented external-frame tourbillon into the Bohème collection, fully melding the charisma, confidence, and fearlessness of the modern woman with high-end Swiss watch-making.