TAG Heuer special edition watches: 2 chronographs unveiled for Manchester United partnership

Manchester United’s official timekeeper reveals a pair of sleek, sporty and sophisticated chronographs to commemorate the new partnership between the English club and Swiss watchmaker

Feb 14, 2017 | By Teri Chong

MANCHESTER, ENGLAND – FEBRUARY 08: (L to R) Zlatan Ibrahimovic, Ander Herrera, David De Gea, Wayne Rooney, Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division, and Richard Arnold, Manchester United Group Managing Director, attend the launch of the TAG Heuer Manchester United partnered special editions at Old Trafford on February 8, 2017 in Manchester, England.
Pic Credit: Dave Benett

Glory glory! As we all know, Swiss Avant-Garde watchmaker TAG Heuer is now the official timekeeper for legendary Red Devils —  Manchester United. But what better way to celebrate this new partnership with, you guessed it, watches. The watchmaker has unveiled not one, but two timepieces as a tribute to its new partner and to seal this collaboration. The special-edition watches were unveiled at an event held at the iconic Old Trafford stadium, along with four of its first team players including captain Wayne Rooney. The TAG Heuer FORMULA 1 Chrono and TAG Heuer Carrera Chrono Heuer-01 are a pair of sporty and streamlined steel Chronographs, dressed in the club’s signature red and black.

The 43 mm FORMULA 1 Chrono is a quartz chronograph, which honours the classic Manchester United logo on the 1/10th second counter at six o’clock. Beautifully sleek, the chronograph is covered in a black PVD coating, which contrasts the striking red lacquered number 12. Coupled with black gold and white Superluminovafor the hour and minute hands and the baton indices, the brand accomplishes impeccable finishes on the watch to honour one of the most prestigious of clubs.

TAG Heuer’s classic 45mm Carrera Heuer-01 is the other half of the pair, gloriously repackaged into an illustrious special edition in the club’s colours. Unlike the FORMULA 1 Chrono, the Carrera boasts the vibrant Red Devil logo at a much larger portion of the watch dial — at 9 o’clock. The TAG Heuer shield is placed opposite it, highlighting the union between both brands. The black sapphire case-back is similarly contrasted by the fiery Manchester United Red Devil decal logo, a symbol that TAG Heuer has been able to stylishly pay homage to the club not once, but twice. Two straps are available: red with black top-stitching or black with a red top-stitching

Richard Arnold Manchester United Group Managing Director, commented: “Manchester United and TAG Heuer is an ideal partnership, two icons at the pinnacle of their industries, working together to build on their history and success. The Club is very proud to have the Manchester United crest feature on two of TAG Heuer’s most popular timepieces. A watch is something personal that you wear every day and by creating both of these desirable pieces TAG Heuer has produced items of memorabilia that are not only quality, wearable products, but also luxury, treasured items that will forever connect fans to the club.”

The new TAG Heuer special edition Manchester United Watches will be available at the Manchester United Boutique at Old Trafford as well as selected TAG Heuer retailers, and also available online at and

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