Stella McCartney Goes Pop with New Perfume
Stella McCartney unveiled a new fragrance last week, a tuberose and sandalwood scent named Pop.
Stella McCartney unveiled a new fragrance last week, a tuberose and sandalwood scent named Pop according to published press reports.
Inspired by the next generation of women, McCartney created the floral and woody fragrance to give them both “a voice and a fragrance”, and describes the new scent as being for young women who are “popping, and ready for the next phase”. Popular fashion news site WWD broke the story and wire services (including this one) picked it up.
The fragrance will also be accompanied by an advertising campaign featuring the singer Claire Boucher, better known as Grimes. Three models are also still to be announced in the coming weeks on the brand’s social media channels.
As well as a fragrance the range will also include a body lotion, a shower gel and a 7.4-ml. rollerball fragrance dispenser. To be sold alongside it, McCartney has created a special capsule collection of products including new colorways of her Falabella bag, a keychain, T-shirt, sunglasses, a version of her lace-up platforms shoes, and lip-shaped iPhone cases.
Pop will launch in the U.S. later in March 2016 at Sephora, Stella McCartney stores and online.