Style / Beauty & Wellness

Prada unveiling new men’s scent

Luna Rossa Extreme is the second fragrance inspired by Prada’s America’s Cup sailing team Luna Rossa, following on from the namesake scent, which was released in 2012.

Sep 20, 2013 | By AFPRelaxnews

Prada Luna Rossa Extreme

Luna Rossa Extreme is the second fragrance inspired by Prada’s America’s Cup sailing team Luna Rossa, following on from the namesake scent, which was released in 2012.

Concocted by Givaudin nose Daniela Andrier (who also created Prada’s Candy perfume and has mixed the upcoming Bottega Veneta men’s fragrance), Luna Rossa Extreme features a rich amber heart, surrounded by a mix of black pepper, bergamot, labdanum, juniper, vanilla and lavender.

The scent will hit retail stores in the UK and Germany on September 16 and the rest of Europe before the end of the month. Luna Rossa will then appear in stores in Asia and the Middle East before the end of the year, before launching in the USA in January 2014.

Jawbone designer Yves Behar created the packaging, which features imagery of Prada’s futuristic Luna Rossa AC72 catamaran. The boat recently sailed in the Louis Vuitton Cup competition in San Francisco.

Luna Rossa Extreme is the second fragrance inspired by Prada’s America’s Cup sailing team Luna Rossa, following on from the namesake scent, which was released in 2012.

You’ll be able to get your hands on a 50 ml eau de parfum (€66) as well as a 100 ml bottle (€91). Check out below a video of the Luna Rossa boat and her Prada wearing team here.


 
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