Cartier Launches La Panthère Fragrance
La Panthère is the new fragrance for women from Cartier, launching in March of 2014.
Long a symbol of the Cartier brand, the panther served as a source of inspiration for the luxury house’s latest perfume.
Created by Cartier nose Mathilde Laurent, La Panthère is centered around gardenia, whose floral character will contrast with notes of musk and chypre.
The bottle features an inner layer, within transparent glass, that reveals a cubist panther’s head.
Erin Wasson has been chosen as the face of La Panthère, appearing in a campaign video shot by Sean Ellis and a print campaign by Peter Lindbergh.
The eau de parfum will be available beginning March 15. Prices: €59 for 30 ml, €84 for 50ml and €105,50 for 75ml.