Redeem your hotel loyalty points for iPads!
The InterContinental Hotel Group has expanded their loyalty program with merchandise like iPads and watches.
InterContinental Hotels Group, which includes brands like the Holiday Inn, Crowne Plaza and the InterContinental, has expanded their redemption program so that loyalty members can now redeem points for iPads, coffeemakers, and game consoles.
The redemption program puts it in line with airlines that allow loyalty members to trade in points for everyday merchandise like household goods, appliances, gadgets and brand name items.
With 4,700 hotels and 82 million IHG Rewards Club members worldwide, the hotel group has the world’s largest loyalty program.
To promote the launch, IHG has created a ‘gift guide’ of ideas that includes an iPad; Karen Millen ladies watch; Nespresso Krups Citiz and Milk; Nintendo Wii Mini and Fitbit One, an activity and sleep tracker.
Meanwhile, this summer US News and World report named Marriott Rewards the best hotel rewards program for its flexibility, followed by IHG, and Best Western Rewards.
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