Four Seasons uses Pinterest to help guests plan trips
Four Seasons just launched their Pin.Pack.Go concept – a pretty cool concept from the luxury brand that gives future Four Seasons guests some insider information from hotel and city experts.
The majority of travelers will never know the joys of a personal concierge service. After all, a person dedicated to responding to guests’ every need at all hours of the day and night, in addition to providing suggestions on where to wine and dine, is a rather high-end luxury.
However, internet users now have access to what may be the next best thing. The Four Seasons, whose 91-hotel network includes the George V in Paris, the Ritz in Lisbon and the Beverly Wilshire in Los Angeles, just to name a few, has applied its expertise in the matter to a new virtual concierge service.
The Four Seasons offers this virtual concierge service through Pinterest. Users create a board for their trip, adding information on their destination and on the type of experience they are looking for, whether a family vacation, a romantic getaway, or a cultural visit.
Next, the user leaves a comment on the Pin.Pack.Go board specifying the destination city.
The Four Seasons hotel located in the destination city will follow the user and send a request to collaborate on his or her board. Of the chain’s 91 hotels, 77 are participating in the service.
Users are not required to reserve a room at one of the Four Seasons’ hotels to take advantage of the service. Over 4,200 Pinterest users have signed up to follow the Pin.Pack.Go board since its launch.