BMW Marks Centennial Milestone
To mark its 100th anniversary this year, the BMW group has lined up a host of events that focus on the century ahead.
In light of its 100th birthday, the German car manufacturer unveiled its Vision Next 100, a concept car that combines a sleek coupé design with an autonomous driving mode as well as a shape-shifting interior. The futuristic car will be on display in Beijing from May 5 to 15, and sports seats that can be shifted to allow passengers to face each other, a steering wheel and center console that can retract and headrests that can be shifted sideways. From Beijing, the car will embark on a world tour including destinations such as the Paris Motor Show.
Vision Concept cars will also be unveiled by the Mini and Rolls-Royce brands, owned by BMW, on June 16 in London as well as the BMW Motorrad concept car in October 11 in Los Angeles. Once the world tour comes to an end, the cars will he housed in the BMW Welt plant in Munich, Germany that is home to the BMW museum. The museum, is currently holding a temporary exhibition entitled “100 Masterpieces. BMW Group — 100 years of innovative strength and entrepreneurial courage.”
Apart from BMW’s iconic vehicles such as the BMW 328, BMW 507 and the BMW Turbo on display, the exhibition will look back at the brand’s progress over the years and the many technical milestones in its history. Later in the year, the “BMW – The Next 100 Years” festival will be coming to the Munich Olympic Park (Olympiapark) and the BMW museum, September 9-11, for a weekend of entertainment and experiences in the company of celebrities, brand ambassadors, musicians and DJs.
The anniversary is also being celebrated with a collection of 13 centenary publications tracing the history of the group and its various brands (BMW, MINI, Rolls-Royce and BMW Motorrad) and outlining future challenges. In autumn 2016, the publications will be grouped together and released as a comprehensive limited-edition work.